LLayout Mechanics

Services

Everything a brand needs to look like one thing.

We work in fixed-scope engagements with named deliverables and dated milestones. No open-ended retainers unless you specifically want ongoing stewardship.

Request scope and timing

  • Brand strategy

    Positioning workshops, audience definition, competitor mapping and a written message platform your team can quote from.

    • Positioning statement
    • Audience profiles
    • Message platform

  • Logo & mark design

    Three drawn routes, one refined direction, and a full lockup suite tested from favicon to fascia sign.

    • Primary and secondary marks
    • Responsive variants
    • Vector file kit

  • Visual identity systems

    Colour architecture, type scale, grid rules, iconography, photography direction and a guideline document that people actually read.

    • Colour and type system
    • Grid and layout rules
    • Guideline PDF and web

  • Social design systems

    Template architecture for feed, story and short-form video, plus crop rules and caption voice so output stays consistent.

    • Editable templates
    • Motion and crop rules
    • Voice guardrails

  • Packaging design

    Structural dielines, substrate and finish selection, ink limits, barcode and compliance placement, press proofing on the real board.

    • Dielines and artwork
    • Printer liaison
    • Press check attendance

  • Launch collateral

    Pitch decks, trade print, signage and site art direction built on the same system so the launch reads as one voice.

    • Deck templates
    • Print collateral
    • Web art direction
Scope is a design decision. We name it before we draw, so nobody negotiates it later.

Studio principle no. 7

Process

Six stages, no mystery

  1. 01

    Brief & audit

    Kickoff, stakeholder interviews and an audit of every existing asset in use.

  2. 02

    Routes

    Three drawn directions with written rationale. One is selected, in the room.

  3. 03

    Refinement

    Two rounds on the chosen route, extended into real applications early.

  4. 04

    System build

    Colour, type, grid, templates and documentation assembled and cross-checked.

  5. 05

    Production

    Print-ready files, printer liaison, press proofing and file handover.

  6. 06

    Handover

    Live training session and 30 days of implementation support.

Packaging boxes and tube mockups with a blue band
Printed social post templates arranged in a grid

Engagements

Three ways to start

  • Identity Sprint

    6-8 weeks

    Logo suite, core colour and type, one-page usage guide.

    Best for: Pre-launch founders who need a credible mark fast.

  • Full VI System

    10-14 weeks

    Strategy, identity, complete guidelines, social templates, collateral.

    Best for: Brands rebuilding after growth outpaced the original identity.

  • Packaging Programme

    8-12 weeks

    Range architecture, dielines, artwork and press supervision.

    Best for: Retail products shipping a multi-SKU range.